In Canada, known for producing a range of wines from Chardonnay and Pinot Noir to varieties like Vidal and Baco Noir, Wine Growers Canada serves as the primary advocate for Canadian wineries. They bring together winemakers from all across Canada, whether they run small family vineyards hidden in quiet valleys or large wine estates that stretch far and wide. These winemakers collaborate to produce over 90% of wines in Canada. This encompasses ice wines— the renowned Canadian sweet wines— quality-certified VQA (Vintners Quality Alliance) wines, and various blended wines suitable for all palates. For more than 50 years, WGC has fostered strong relationships among winemakers, government representatives, and industry professionals to support the growth and success of Canadian wine regions.
Goals of Wine Growers Canada
- Advocacy and Policy Influence: WGC represents Canadian winemakers during crucial decision-making moments. They ensure that regulators and lawmakers are aware of winemakers' needs nationally and globally. WGC also ensures that Canadian winemakers have a voice during wine industry developments.
- Sustainable Practices: WGC places a strong emphasis on environmental stewardship. They assist wineries in discovering improved methods for producing various wines that minimize harm to the land and water. This allows winemakers to continue crafting excellent wines while safeguarding the regions where their grapes are cultivated for the long term.
- Member Engagement: WGC knows that working together makes everyone stronger. Therefore, it creates ways for winemakers to meet, share their experiences, and help each other out. When winemakers face challenges or have good ideas, WGC helps them find solutions and make plans that work for everyone.
- Economic Impact: Making wine isn't just about what goes in the bottle—it's about helping local communities thrive. WGC helps the wine industry add $9 billion to Canada's economy each year. This comes from selling wine, wine tourism, creating jobs, and supporting local businesses in wine regions. This is also reflected in the growing number of wineries: for example, there are 326 British Columbia wineries, followed by 185 Ontario wineries.
- Education and Information Sharing: WGC keeps winemakers informed about current events in the wine industry. They provide key updates on winemaking methods, regulatory changes, and emerging trends. This information enables winemakers to make informed decisions for improving their businesses and enhancing the quality of their wines.
Wine Growers Canada is dedicated to ensuring a promising future for Canadian vintners and grape growers through their efforts. They strive to preserve the unique characteristics of Canadian wine regions, including British Columbia, Nova Scotia, and the Okanagan Valley, while facilitating the industry's growth and adaptation. WGC goes beyond just wine production; they focus on strengthening wine communities and advancing Canadian winemaking in ways that benefit everyone.
