California Wine Institute

The California Wine Institute stands as the sole entity in the United States dedicated to representing the wine industry's interests across state, federal, and international arenas. This prestigious organization consolidates the efforts of over 1,000 wineries, wine brands and affiliated entities to champion a variety of causes crucial to the vitality of California's wine sector. Through a comprehensive approach that encompasses legislative and regulatory advocacy, international market development, media relations, scientific research, and educational programs, the Wine Institute aims to foster an environment where the entire California wine industry can thrive.

Central to the organization's governance is its 80-member board, which is emblematically diverse, featuring vintners of all sizes from every one of California's unique winegrowing regions. This board's efforts are amplified by the diligent work of numerous committees and working groups, each focused on specific facets of the wine industry's overarching needs and goals.

The priorities set forth by the Wine Institute are multifaceted and strategically designed to safeguard and promote the California wine industry's interests. At the forefront of its mission is the aim to initiate and advocate effectively with policymakers and stakeholders at various levels, ensuring that the voice of the industry is heard clearly and decisively. This advocacy extends to promoting and protecting the interests of its members, unifying under a single voice to highlight the myriad benefits of California wine.

Sustainability and responsible wine production stand as pillars of the Wine Institute's ethos. By championing the widespread adoption of sustainable practices, the organization underpins its commitment to preserving the environment and ensuring the long-term production of world-class wines. This is further evidenced by its investment in the California Sustainable Winegrowing program, which seeks to embed sustainable practices deeply within the industry's culture.

Another critical area of focus is the drive to expand the global footprint of California wine. The Wine Institute's Export Program plays a vital role in assisting wineries to venture into and flourish within foreign markets, further bolstering the California wine brand on the international stage.

Lastly, the Wine Institute places a significant emphasis on member engagement and support. By actively addressing industry issues and the specific challenges that may affect its members' businesses, the organization ensures a responsive and member-centric approach, thereby fortifying the collective strength and resilience of the California wine industry.